A few years ago, the Ed Schultz radio show was broadcast on a station I managed in Cincinnati. The station and Ed had few listeners and rumors soon hit the streets the station would be changing format. I forgot what eventually caused the outburst from Ed, but he proceeded to do almost an entire hour of his national radio show on the topic of “Darryl Parks!” Me. He called me names, said I was stupid and that I should eat salmon because it was brain food and it would make me smarter. That was the day I knew he believed his own “bulls**t.” It’s a dangerous thing when a radio personality begins believing their own “bulls**t.” Their goal is to gather an audience that grows larger each day. It’s about being entertaining, interesting and being a companion to the listeners, not a bully.
The two radio executives who owned Ed’s show at the time called me to apologize, each being overly apologetic. Both know me well and know I have a thick skin. It didn’t bother me one bit. That day, years ago, Ed sounded like a bully to his listeners and sounded like an out-of-control fool. As I said to each of the executives, “No need to apologize. I’m just guessing that wasn’t good radio in Miami since no one there or outside Cincinnati knows who I am.”
Recently, a caller on Ed’s radio show got the best of him when he called Ed a fascist. Ed responded by calling him a “frickin’ a**hole” and then telling him to “get the f*** out of here.” His show is broadcast on a delay in the event a caller drops the f-bomb. I guess he thought the producer was going to dump him for what he said. It appears the producer didn’t.
CLICK HERE to hear his potty mouth (just make sure the kids are out of the room).
Years have past, but Ed is still a bully who is believes is own “bullsh**.”