I now know people are worried about the future of talk radio. The two blogs I wrote (Ratings Disaster) (Why Nothing Changes) about the format’s dismal June PPM Nielsen ratings went viral and I was contacted “off line” by numerous industry leaders. One station group owner told me his stations can no longer sell…
Ask yourself a question. Who is the most famous person you’ve ever had the chance to meet or just get physically close to? It might be a famous actor, a President or maybe someone very rich. Late one summer not too long ago, my wife and I were driving home from work and she mentioned…
I guess I hit close to home with my prior blog post on the Ratings Disaster that is today’s talk radio. The June PPM’s suck for talk radio. Hell. The diary markets coming in are bringing little joy. And many in the talk radio industry just sit back and continue on autopilot with the same…
A few years ago, a talk host at a very “Big” (hint ONE) radio station told me, “I just want another 20 years.” My reply, “20 years? You’ve got 5.” I’m an optimistic guy by nature. I always think positive, maybe to a fault. I’m also a realist and a competitive son-of-a-bitch who has no…
As I write this on July 7, 2014, I am exactly 2 months from becoming irrelevant. In just 8 weeks I turn 55. I will be leaving the coveted “Persons 25-54” demographic, the age group considered key by most advertisers. Oh well, this aging Baby Boomer did have some fun in the previous 3 plus…
I was thinking about summer the other day. I love summer. Growing up in the Northeast and living most of my life there or in the Midwest, summers are very special. The short summer is special because it ends. Lasting memories can only be created when something stops, allowing one to remember with fondness. I…
I can’t say this any clearer. Ratings are your report card. Nothing else matters. Associated Press awards don’t matter. A plaque from a local charity for community service work, while nice, doesn’t matter either. Nielsen numbers are what matters. With higher ratings, come higher revenues. It’s what I call “Rule #1 – Ratings and Revenue.”…
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