Month: July 2014

Talk Radio’s Ratings Disaster – Why Nothing Changes

alfred_e_neuman

I guess I hit close to home with my prior blog post on the Ratings Disaster that is today’s talk radio. The June PPM’s suck for talk radio.  Hell.  The diary markets coming in are bringing little joy.  And many in the talk radio industry just sit back and continue on autopilot with the same…

Ratings Disaster: Ignore It. Talk Radio Hoping It Goes Away

kevin_bacon_all_is_well

A few years ago, a talk host at a very “Big” (hint ONE) radio station told me, “I just want another 20 years.”  My reply, “20 years?  You’ve got 5.” I’m an optimistic guy by nature.  I always think positive, maybe to a fault.  I’m also a realist and a competitive son-of-a-bitch who has no…

Cable News Audiences Get Even Older

cable_news_logos

As I write this on July 7, 2014, I am exactly 2 months from becoming irrelevant.  In just 8 weeks I turn 55.  I will be leaving the coveted “Persons 25-54” demographic, the age group considered key by most advertisers.  Oh well, this aging Baby Boomer did have some fun in the previous 3 plus…

A Peek Into Talk Radio’s Future

GenX_Facebook

I was thinking about summer the other day.  I love summer.  Growing up in the Northeast and living most of my life there or in the Midwest, summers are very special.  The short summer is special because it ends.  Lasting memories can only be created when something stops, allowing one to remember with fondness.  I…

Ratings are your Report Card. Listening Talk Radio?

nielsen

I can’t say this any clearer. Ratings are your report card.  Nothing else matters. Associated Press awards don’t matter.  A plaque from a local charity for community service work, while nice, doesn’t matter either.  Nielsen numbers are what matters.  With higher ratings, come higher revenues.  It’s what I call “Rule #1 – Ratings and Revenue.”…