There was a regular caller on 700WLW back in the day, so regular we created a jingle for him:
“He hates blacks. He hates Jews. Here come some more of his Aryan views. It’s Ken!”
Ken reads this blog and while I don’t agree with the majority of his views (few would), I respect him for his unwavering opinions. Nothing is going to change his mind. He has an opinion on many geopolitical issues too. Most of his thoughts come back to keeping the white race pure, but every now and then he is lucid. I can’t disagree with him, for example, about the U.S. government screwing up the Middle East. He was always against the war in Irag. He had well thought reasons and facts to back up those opinions. The years have proven he was mostly correct on the outcome.
Putting his uber extreme views and hatred aside, Ken in some ways is the stereotypical listener to talk radio. Afraid of change. Afraid of losing perceived power. Hates the government. Like all of us is aging. Ken, in fact, would agree with Rush Limbaugh that a black actor shouldn’t play James Bond in the movies. “Bond. James Bond.” You know, the made-up, fictional spy character who is licensed to kill. In case you missed the important part of the previous sentence ditto heads, “the made-up, fictional spy character.”
“James Bond is a total concept put together by Ian Fleming,” Limbaugh said on his show recently. “He was white and Scottish. Period. That is who James Bond is, was.” Then El-Rushbo went on to say something about this being like George Clooney playing President Barack Obama in a movie.
Ditto heads…think this one through if you’re nodding your head in agreement with Rush, because I’m shaking mine.
As we start a new year, already 15 years into this
new century, those of us in talk radio need to understand and reflect the change our country is going through demographically. Limbaugh, being the big name, personality and brand in talk radio, saying foolish things about what race should play the character James Bond does nothing to help new and younger generations of people embrace talk radio. He and the talk radio industry just sound out of touch, disconnected and vapid. You know what many in the under 50 crowd think about a black actor playing James Bond? They don’t care! Give them a couple of good car chases, some hot actress playing a villainess and 007 creatively killing a few people and they’ll buy a movie ticket every time.
Like it or not America is changing and changing quickly.
Business Insider recently published an interesting piece on how America has become two Americas using data from the U.S. Census. One America makes up mostly the Northeast and Midwest. The other America is the southern coastal states, the mountain areas and West Coast. One place is where people are migrating and where immigrants are settling. The other, while growing ever so slightly because of immigrants, is aging. One place whites still hold a vast majority of the population. The other is a place where whites soon will be a minority.
One America is less diverse, aging and its population growth would be in reverse if not for immigrants. The other America is diverse, younger and increasing in population because of the migration from the other America and from immigration.
Which America is talk radio focused on?
Which America are you focused on as a talk host?
Which America should you be focused on for the future and for future success?
“DARRYL’S TOP 10 – HOW TALK RADIO AND YOU CAN LEAD AMERICA’S CHANGE”
At its best…
…a radio station or radio personality speaks for a group of people – a “tribe” – and is the galvanizing voice of people with like thoughts, interests, needs and desires.
…a radio station or radio personality is an advocate for this group of people. The voice this “tribe” knows will support and defend them…without question…when needed.
…a radio station or radio personality is the outlet that will expose its “tribe” to new, exciting and stimulating trends in culture, society and its community.
…a radio station or radio personality is an agent of change and bravely leads its “tribe” through confusing times of uncertainty and joyous times of celebration.
…a radio station or radio personality reflects core beliefs to its “tribe” and is always genuine and authentic.
…a radio station or radio personality originates information and is never a conduit, simply repeating information from other sources. It serves as ground zero for changes in culture and society for its “tribe.”
…a radio station or radio personality is a curious student of cultural and demographic change and reflects these changes back to its “tribe.”.
…a radio station or radio personality never focuses on the audience it has, but instead focuses on the broader audience and “tribe” it needs for future and perpetual survival.
…a radio station or radio personality studies the changes happening in its local community, where local is defined not by geography, but by the core interests of its “tribe,” embraces these changes and never accepts the status quo because of the comfort it provides.
…a radio station or radio personality is about entertaining, being memorable, being a companion and not about changing the world. It’s about reflecting the daily world of its “tribe,” providing the comfort and affinity its “tribe” so passionately desires.
Make 2015 the year to embrace the changes in America. Success is sure to follow.
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