Month: September 2015

AM Radio No Longer Has Time On Its Side

radio

AM radio, the senior broadcast band, no longer has the luxury of time to correct its problems, if those problems can be corrected at all. This week there’s an assembly of “radio people” in Atlanta.  The annual NAB/RAB Fall Radio Show, where station owners get to have free drinks on the vendors gathered trying to…

Idea? “Local” Morning News from Another City. Brilliant!

Tweety_from_adult_viggo_ygroup

I’m sure you’ve read the media trades where consultants and experts say listeners, viewers and readers want authenticity, they want “real.” The unbelievable claims of being “the best” or “the most” doesn’t cut it with media savvy consumers anymore. But, radio? It just keeps on keeping on, ignoring consumer needs, wants and demands and continues…