A lot can be learned from data and tracking it.
For example, in radio and television, there are Nielsen ratings. You analyze ratings by the week, month or over a year to develop and see a trend. Is the station or program going up or down? Trending up is good. Trending down is bad.
One of my recent blogs focused on AM radio no longer having the time to correct problems with its technical limitations and the increasing interference from consumer devices and other AM stations. The Federal Communication Commission (F.C.C.) has said they have a plan to help! But, their two-year old plan has never been implemented. But, lucky for those of us in radio and our listeners, at least they do have a plan, agree or disagree with it.
One of the genius ideas to help struggling AM stations and to safeguard the survival of the AM band is to put the programming of these stations on very low powered signals or translators on the FM band.
Saving the AM band and ensuring its viability by putting an AM station’s programming on weak signaled FM’s! As the British would say, “Brilliant!”
A number of years ago,
Clear Channel Media + Entertainment iHeart Media decided to add a weak FM translator to the massive AM signal of 700WLW in Cincinnati. The idea was to help “in office” listening in the downtown area. One afternoon I decided to drive this tiny signal. After hearing the scratchy and thin signal, my wife who was along for the ride and who’s deaf in one ear, said (and I quote), “So let me see if I have this right. WLW is 50,000 watts and can be heard in numerous states. When you speak on it, the processing makes you sound like God. It markets itself as ‘The Big One.’ And they put it on this small FM signal that’s hard to pick up and sounds like it’s coming over a telephone line. OK.”
It’s just another weak signaled FM translator, among thousands of others, causing interference to other high power stations on the FM dial. I call it the “AM-ization” of the FM band, because one of the interference issues on AM is there are too many stations interfering with each other, especially at night when an AM signal travels farther.
There are plenty in the radio industry ignoring this “AM-ization.” But, you can’t ignore basic psychics.
Have you ever asked why your favorite FM station doesn’t come in as good as it used to or why you can’t pick it up on the fringes of your city like you used to?
Non-believers of “Am-ization,” look at the data. Decades ago the F.C.C. shoe-horned directional and daytime AM stations anywhere one could fit on the band. Now, the F.C.C. has allowed massive increases in licensed FM signals over the past 10 years. Remember, there are just 101 assignable FM channels available in the U.S.
|FM Low Power (LPFM)||
Two years ago, the F.C.C.’s acting Chairwoman Mignon Clyburn revealed the plan to help AM radio stations at the National Association of Broadcasters (N.A.B.) Fall Radio Show in Orlando. Part of the plan was her support to allow AM operators a one-time, exclusive window to apply for these low power FM translator licenses. But, here’s a shocker. Two years later, her opinion has changed!
May be she considered basic physics or realized you can’t help the AM band by giving its station owners FM signals or as she now says favors allowing current translators to be moved up to 250 miles. This, supposedly, is to speed the F.C.C.’s help to struggling AM operators.
Then again, the inaction by the F.C.C. to help the AM band by its former cable and wireless industry head lobbyist and current Chairman Thomas Wheeler is either about freeing up that spectrum space for his buddies at AT&T and Verizon or just kicking the can down the road. After all, the November 2016 elections are coming up and there will be a new person occupying the chairman’s seat at the F.C.C., causing regulatory help for the AM band to be put off for many more years.
With the 1% decrease in the number of AM stations over the past 10 years, the marketplace, sadly, is determining the future of AM broadcasting. Remember, trending down is bad.