Category: Entertainment

FCC to Ban Announcers from Saying “Redskins?” Have They Thought This Through? (NSFW)

Doesn’t the F.C.C. or Federal Communication Commission have something better to do like attempt to save the dying AM radio band? Good grief.  The late comic George Carlin is rolling in his grave.  Remember his “7 Dirty Words You Can’t Say on TV?”  That case went to the U.S. Supreme Court. The F.C.C. is now…

New Show: Hurry! Before Your Audience Dies.

I received this through my LinkedIn account the other day. Interesting marketing angle.  Broadcast this show before your “1980’s talk host fans” take their last ride on the way to the cemetery. Not sure of the show’s long-term viability.  But, it got my attention and made me laugh. Looks like KFWB goes all sports in…

Talk Radio’s Ratings Disaster – Why Nothing Changes

I guess I hit close to home with my prior blog post on the Ratings Disaster that is today’s talk radio. The June PPM’s suck for talk radio.  Hell.  The diary markets coming in are bringing little joy.  And many in the talk radio industry just sit back and continue on autopilot with the same…

Cable News Audiences Get Even Older

As I write this on July 7, 2014, I am exactly 2 months from becoming irrelevant.  In just 8 weeks I turn 55.  I will be leaving the coveted “Persons 25-54” demographic, the age group considered key by most advertisers.  Oh well, this aging Baby Boomer did have some fun in the previous 3 plus…

A Peek Into Talk Radio’s Future

I was thinking about summer the other day.  I love summer.  Growing up in the Northeast and living most of my life there or in the Midwest, summers are very special.  The short summer is special because it ends.  Lasting memories can only be created when something stops, allowing one to remember with fondness.  I…

Ratings are your Report Card. Listening Talk Radio?

I can’t say this any clearer. Ratings are your report card.  Nothing else matters. Associated Press awards don’t matter.  A plaque from a local charity for community service work, while nice, doesn’t matter either.  Nielsen numbers are what matters.  With higher ratings, come higher revenues.  It’s what I call “Rule #1 – Ratings and Revenue.”…