Last week Borrell Associates made their media predictions for 2024. That sounds like a long way off, but it’s just 10 years away. A few predictions were startling, because media is quickly transforming from an industry built on delivery platforms to one built on content creators. Or as the Borrell folks put it in their…
Insights from Borrell Associates are always thought provoking and can also be shocking for the many who may think short term and avoid any long term planning. On Monday, the consultancy group which focuses on changes in the advertising world, revealed their predictions for changes in media and how media may look in 2024. I…
I had a conversation with a radio station general manager once…my boss. He wasn’t comfortable with the changes I was making to better our station. The station had a big, high powered signal and a modest four share. I said to him, “Given the power and size of the signal, I’ll need to think about…
Have you ever noticed when something is charted and it’s on an upward or downward trajectory, there are always lots of peaks and valleys to the trend average? You see it with the stock markets, in the stats of professional football players and in TV and radio ratings. Whatever is being graphed will have slight…
Few will ever know when they have their last Thanksgiving dinner with loved ones, celebrate the birthdays of their kids for a final time or give a life concluding cheer for their favorite football team on a Sunday afternoon. Such is life and why it’s so important to live life to its fullest, one filled…
Doesn’t the F.C.C. or Federal Communication Commission have something better to do like attempt to save the dying AM radio band? Good grief. The late comic George Carlin is rolling in his grave. Remember his “7 Dirty Words You Can’t Say on TV?” That case went to the U.S. Supreme Court. The F.C.C. is now…
Listen or watch the coverage of the NFL players that have recently been accused or convicted of “crimes.” Child abuse, domestic abuse…last year it was murder! Sports media can’t say the word “crime.” To review: Ray Rice, running back of the Baltimore Ravens, was charged with simple assault and domestic violence in February, but there was…
Well I guess radio station lobbies will need some new signage! The name Clear Channel has been thrown on the heap of now gone radio companies. Jacor, AM/FM, Taft, Citicasters, Citadel, Clear Channel. All gone. We’ll now only get to remember the “good old days” of Clear Channel, just like when we watch the DVD…
I learned very early on in radio, the people you pass on the way up are the same people you pass on the way down. So when you’re above them you better not pee on them and call it a gentle spring rain. “Despite all the spin and propaganda it was my decision to fire…
It always amazes me the people, inside the media or outside, that believe there’s a higher purpose to what is being programmed, printed or performed. Believe me when I say this, it always comes down to money. A few years ago I spoke at a college journalism class in Columbus, Ohio and asked the students…
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