I am one of the last believers in AM radio. I love the AM medium. I truly believe as long as the signal is good, great content will overcome the band’s technical limitations. Outside of just a few years, I spent the majority of my career on AM. There was some career failure, but…
I picture this scene, something like you would see in the “Godfather,” as the family is gathered together for business. The room is dimly lit and decorated with dark wood walls. The carpet is thick and the paintings are oils from the Italian Renaissance era. The furniture is hand crafted 19th Century Gilded Age. Grouped…
“Diversity can never be the result of consolidation. It doesn’t work that way.” – Darryl Parks (You can quote me on this) Perry Michael Simon wrote a great piece on All Access.com last Friday explaining how radio would have ended up in the shape it’s in today…consolidation or no consolidation…big companies or little…
On Wednesday, February 29, 2012, the world of any talk show host changed. That was the day Rush Limbaugh verbally attacked Sandra Fluke on his show. In his commentary opining she wanted government to pay for her sexual activities he said, “What does that make her? It makes her a slut, right? It makes her…
I received this through my LinkedIn account the other day. Interesting marketing angle. Broadcast this show before your “1980’s talk host fans” take their last ride on the way to the cemetery. Not sure of the show’s long-term viability. But, it got my attention and made me laugh. Looks like KFWB goes all sports in…
I guess I hit close to home with my prior blog post on the Ratings Disaster that is today’s talk radio. The June PPM’s suck for talk radio. Hell. The diary markets coming in are bringing little joy. And many in the talk radio industry just sit back and continue on autopilot with the same…
A few years ago, a talk host at a very “Big” (hint ONE) radio station told me, “I just want another 20 years.” My reply, “20 years? You’ve got 5.” I’m an optimistic guy by nature. I always think positive, maybe to a fault. I’m also a realist and a competitive son-of-a-bitch who has no…
As I write this on July 7, 2014, I am exactly 2 months from becoming irrelevant. In just 8 weeks I turn 55. I will be leaving the coveted “Persons 25-54” demographic, the age group considered key by most advertisers. Oh well, this aging Baby Boomer did have some fun in the previous 3 plus…
I was thinking about summer the other day. I love summer. Growing up in the Northeast and living most of my life there or in the Midwest, summers are very special. The short summer is special because it ends. Lasting memories can only be created when something stops, allowing one to remember with fondness. I…
I can’t say this any clearer. Ratings are your report card. Nothing else matters. Associated Press awards don’t matter. A plaque from a local charity for community service work, while nice, doesn’t matter either. Nielsen numbers are what matters. With higher ratings, come higher revenues. It’s what I call “Rule #1 – Ratings and Revenue.”…
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