Tag: 700WLW

Fake Callers on Talk Radio? Say it Ain’t So!

No way.  It can’t be.  Radio stations resorting to actually faking callers to gin up topics and make the programming (dare I say) entertaining?  Never would have thought of that one. Sports talk radio in Philadelphia is in bunker mode because “Dwayne from Swedesboro,” a regular “caller” to WPEN-FM’s Mike Missanelli show was actually station…

AM “Revitalization” Destroying AM Radio

Bob Pittman, the head of iHeart Media, said this when announcing the company’s name change from Clear Channel Media + Entertainment. I can’t imagine former Clear Channel CEO Randy Michaels ever saying something like this. Ouch. It’s going on three years since the Federal Communication Commission (F.C.C.) announced plans for “AM Revitalization.”  Then, late last year, the…

Black Radio Stations Matter

The immutable “Rule #1 – It’s about ratings and revenue.”  If you don’t accept this, you’re doomed. Each fall, the big media companies go through budgeting for the new year.  The companies look to see who they can fire even at their successful stations.  A standard exercise is being asked to “rank” employees.  Thinking managers…

Why Your Favorite FM Station Doesn’t Come In As Good Anymore

A lot can be learned from data and tracking it. For example, in radio and television, there are Nielsen ratings. You analyze ratings by the week, month or over a year to develop and see a trend. Is the station or program going up or down? Trending up is good. Trending down is bad. One…

700WLW’s Jim Scott Says Goodbye

Days before Jim Scott announced his retirement my telephone rang.  On the other end of the telephone was that friendly and commanding voice.  “Darryl!  It’s Jim Scott!”  That’s the way his calls always began.  He called to tell me he was retiring and wanted me to know before I found out through others.  We spoke…

John Kiesewetter – Keeper of Cincinnati’s Broadcast History Will Be Missed

Newspaper media critics and the radio and television personalities they cover have always had an interesting interaction. On one hand, those in radio and television want the free publicity given to them by these critics.  But, when a story doesn’t meet to their satisfaction those radio and television personalities are the first to point the…