Tag: Arbitron

Radio Industry’s Fake Outrage Over KGO

People are outraged.  People are sad.  People are in shock.  People are now, finally, speaking up over the execution of one of America’s former great and “heritage” stations, KGO-AM in San Francisco. Why now?  What happened last week to KGO has been happening to radio stations, personalities, talk hosts, support personnel and news staffs for…

Radio’s PPM “Voltair is not fair!” Or is it?

I’ve been reading a lot about the Telos/25-7 Systems’ Voltair “black box” that some claim gives an unfair advantage to radio stations trying to game Nielsen’s PPM methodology.  The box allegedly increases the chances the embedded PPM “watermark” on a station’s signal will be detected on a panelist’s meter. Is the Voltair unfair?  I guess…