Tag: Black Lives Matter

Why WLS in Chicago has a 1.9 Share

Call Screen

50,000 watts.  Major League Baseball.  And the ratings are shit. You might ask why?  I believe I have the answer. When breaking news (or weather) happens, people are looking for information.  People that may never have listened to a station are tuning in wanting to know what’s happening around them. Think back almost 15 years…

Black Radio Stations Matter


The immutable “Rule #1 – It’s about ratings and revenue.”  If you don’t accept this, you’re doomed. Each fall, the big media companies go through budgeting for the new year.  The companies look to see who they can fire even at their successful stations.  A standard exercise is being asked to “rank” employees.  Thinking managers…