Tag: Carolyn Gilbert

Ratings are your Report Card. Listening Talk Radio?

I can’t say this any clearer. Ratings are your report card.  Nothing else matters. Associated Press awards don’t matter.  A plaque from a local charity for community service work, while nice, doesn’t matter either.  Nielsen numbers are what matters.  With higher ratings, come higher revenues.  It’s what I call “Rule #1 – Ratings and Revenue.”…