A lot can be learned from data and tracking it. For example, in radio and television, there are Nielsen ratings. You analyze ratings by the week, month or over a year to develop and see a trend. Is the station or program going up or down? Trending up is good. Trending down is bad. One…
I’m sure you’ve read the media trades where consultants and experts say listeners, viewers and readers want authenticity, they want “real.” The unbelievable claims of being “the best” or “the most” doesn’t cut it with media savvy consumers anymore. But, radio? It just keeps on keeping on, ignoring consumer needs, wants and demands and continues…
After news broke about the Rush Limbaugh Show getting kicked to the curb by WRKO-AM in Boston, Nielsen radio market #10, I received about a dozen emails asking when I was going to comment. So, here goes. First, understand the “business of business is business” and the “business of money is money.” And it’s money…
I’ve been reading a lot about the Telos/25-7 Systems’ Voltair “black box” that some claim gives an unfair advantage to radio stations trying to game Nielsen’s PPM methodology. The box allegedly increases the chances the embedded PPM “watermark” on a station’s signal will be detected on a panelist’s meter. Is the Voltair unfair? I guess…
Mark Twain, the legendary American writer and humorist said, “Buy land, they’re not making anymore.” History has shown the wealthiest in the world today and throughout history gained significant wealth by acquiring land. The world’s royalty have wealth because of large land holdings. Many commoners today and in history gained and held their wealth through…
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