You can imagine my surprise last Friday night when the Federal Communications Commission (F.C.C.) announced it was moving forward with its plan to help AM radio survive. “Ratchet Rule?” Marconi must have come up with that. Change it. Transmitters that decrease carrier levels when low or no audio is present to save electricity? Sign us…
A lot can be learned from data and tracking it. For example, in radio and television, there are Nielsen ratings. You analyze ratings by the week, month or over a year to develop and see a trend. Is the station or program going up or down? Trending up is good. Trending down is bad. One…
AM radio, the senior broadcast band, no longer has the luxury of time to correct its problems, if those problems can be corrected at all. This week there’s an assembly of “radio people” in Atlanta. The annual NAB/RAB Fall Radio Show, where station owners get to have free drinks on the vendors gathered trying to…
darrylparks.com 