Tag: Gerry V.

Idea? “Local” Morning News from Another City. Brilliant!

I’m sure you’ve read the media trades where consultants and experts say listeners, viewers and readers want authenticity, they want “real.” The unbelievable claims of being “the best” or “the most” doesn’t cut it with media savvy consumers anymore. But, radio? It just keeps on keeping on, ignoring consumer needs, wants and demands and continues…