Tag: PPM

Radio Industry’s Fake Outrage Over KGO

People are outraged.  People are sad.  People are in shock.  People are now, finally, speaking up over the execution of one of America’s former great and “heritage” stations, KGO-AM in San Francisco. Why now?  What happened last week to KGO has been happening to radio stations, personalities, talk hosts, support personnel and news staffs for…

There’s “Excitement” Over Limbaugh’s New Stations

A number of people seem to be “excited” about Rush Limbaugh’s new radio homes in Indianapolis and Boston.  I just don’t believe Rush is. In Indianapolis, the heritage news/talk radio station is WIBC.  Most radio geeks, me included, remember the bigger than life top-of-the-hour ID voiced by Chuck Riley. “Radio Indiana. (sfx) W-I-B-C Indianapolis.”  …

Radio’s PPM “Voltair is not fair!” Or is it?

I’ve been reading a lot about the Telos/25-7 Systems’ Voltair “black box” that some claim gives an unfair advantage to radio stations trying to game Nielsen’s PPM methodology.  The box allegedly increases the chances the embedded PPM “watermark” on a station’s signal will be detected on a panelist’s meter. Is the Voltair unfair?  I guess…

Talk Radio’s Ratings Disaster – Why Nothing Changes

I guess I hit close to home with my prior blog post on the Ratings Disaster that is today’s talk radio. The June PPM’s suck for talk radio.  Hell.  The diary markets coming in are bringing little joy.  And many in the talk radio industry just sit back and continue on autopilot with the same…