Have you ever noticed when something is charted and it’s on an upward or downward trajectory, there are always lots of peaks and valleys to the trend average? You see it with the stock markets, in the stats of professional football players and in TV and radio ratings. Whatever is being graphed will have slight…
Each Memorial Day weekend downtown Cincinnati is home to a HUGE gathering of people. It’s our community’s way of saying adios to winter and kicking off a summer filled with festivals, socializing with friends and neighbors, eating and drinking beer. Lots of beer. This past weekend “Taste of Cincinnati” celebrated its 36th annual party on…
Rule #1: “Ratings and Revenue.” You may have heard me say this. It’s something I really believe. Over the years listeners and special interest groups have accused me of various sins like programming to a certain political bias or producing programs that appeal to the lowest common denominator. Both very true. The political bias (or…
I read an article recently from a fellow named James Cridland who fancies himself as a “radio futurologist” (wish I would have thought of that). He’s from the UK. On a recent trip to America, he spent time in Las Vegas and did touristy things like drive to the Hoover Dam and Red Rock Canyon.…
The future viability of AM stations won’t be helped by FM translators for a simple reason. They’re on FM.
– Darryl Parks
And the less affluent are more likely to use traditional media like radio and television. This is a very bad omen for the future of advertising on traditional radio and television. Everything is coming down to the haves and have nots in America. This is getting clearer in media. For years I’ve said the future…
Most people in radio and television didn’t get into the business to get rich. Once exposed, we discovered broadcasting gave us a sense of belonging and that was reward enough. Sure there were those that made a few dollars. The majority, however, stayed to be with “family” and to have fun. Radio, especially, was made…
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