Tag: Thomas Wheeler

Why Your Favorite FM Station Doesn’t Come In As Good Anymore

A lot can be learned from data and tracking it. For example, in radio and television, there are Nielsen ratings. You analyze ratings by the week, month or over a year to develop and see a trend. Is the station or program going up or down? Trending up is good. Trending down is bad. One…

AM Radio No Longer Has Time On Its Side

AM radio, the senior broadcast band, no longer has the luxury of time to correct its problems, if those problems can be corrected at all. This week there’s an assembly of “radio people” in Atlanta. ┬áThe annual NAB/RAB Fall Radio Show, where station owners get to have free drinks on the vendors gathered trying to…