Tag: WIOD

Ratings Disaster: Ignore It. Talk Radio Hoping It Goes Away

A few years ago, a talk host at a very “Big” (hint ONE) radio station told me, “I just want another 20 years.”  My reply, “20 years?  You’ve got 5.” I’m an optimistic guy by nature.  I always think positive, maybe to a fault.  I’m also a realist and a competitive son-of-a-bitch who has no…